Data mining involves applying mathematical and statistical methods to analyze large data sets to come up with predictions. The techniques can be used to analyze historical and current data to find patterns. They can also be applied to identify anomalies in data.
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Data mining is a tool that helps companies identify and segment their customers. This can help improve customer acquisition costs and find the reasons why customers abandon a product or service. Data mining helps companies segment customers according to their habits and preferences. It can also be used to improve email marketing campaigns and SEO strategies.